Take the results from Hootsuite’s Social Media Trends report. And it has decreased by 33% for Instagram Stories.īut despite TikTok’s rapid growth, most businesses are hesitant to invest in the network. But search demand for Instagram Reels has only grown by 22%. Over the last year, search demand for TikTok has grown by 173%.
![trending news on social media trending news on social media](https://www.namasteui.com/wp-content/uploads/2019/12/social-media-marketing-tren.jpg)
To put this into perspective, Instagram’s monthly active users grew at a rate of 6% in 2020.Įven more interesting? Google Search Trends shows that TikTok completely dominates Instagram’s short-form video content. That’s a 45% increase in less than a year.Īnd this comes after its largest growth spurt of all: a global user base increase of 1,157% between 20. Why is this a big deal? Well, in January 2021, it only had 689 million users. If you exclude messaging networks, TikTok is the 4th most popular social media network after Instagram. That made it the 7th most popular social network in the world. TikTok surpassed the 1 billion user mark in September 2021. It was growing the fastest, had the highest returns on investment (depending on your industry), and (bonus) was pretty fun to hang out on.
![trending news on social media trending news on social media](https://www.blogher.com/wp-content/uploads/2020/12/top-tiktok-accounts-2020.png)
Instagram has held the #1 spot in most social marketers’ hearts for the past few years. TikTok will become the most important social network for marketing (?!)
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